If you are one of the customers subscribing to Internet telephony, you and others like you, who have adopted the technology are proving to be a major headache for a large sector of organized telephone providers.

Having put on its rolls more than 125 million customers, Internet giants providing  telephony services are posing stiff competition to the telephone companies (telcos). I feel the telcos need to rethink and rethink quickly their policy approaches and strategy.

Internet companies have proved to be unusually efficient in customer acquisition. This trend is disruptive to the traditional marketing mix of the telcos. The most vital strengths of marketing on the Internet is that it builds not just a customer base but a connected community. This leads to users getting hooked, thereby creating a powerful customer acquisition tool.

One thing that always went in favor of the telcos was the sound quality in their services. But that point has also been covered by the providers of Internet telephony, in the shape of better software.

Besides, I bet even you would go for the more cost-effective plan rather than worrying about for better sound-quality.